If you would like to start your shoe line, there are some things that you have to know first before going for such endeavor. The first thing that you must do is that you should research first and have a brand identity. You should be doing this first before you would start your shoe line. You can find a niche in the market which is something not common. This is where the research actually begins. If you can find that identity for your niche, then you can begin to make such mood board a brand presentation to be able to have a clear communication of the vision.
The next thing that you should do is that you must make those simple sketches or that you look for an image reference of the designs in order to communicate such idea. The team is then going to interpret the designs in technical drawings during the prototyping stage. The footwear tech pack is a fantastic way to showcase the illustrated designs as well as specifications of such shoe design. There is the how to make a tech pack guide that will help you understand such format and this also includes those excel templates.
You will also have to go for the shoe sample prototype. With this, you can bring the designs to life with such startup package. You have to understand that this is stage is quite important for that final production. The process would actually include technical consultation, pattern making, shoe development, heel, sole making, the material sourcing, creating custom moulds for every project requirement, accessory making, 3D buckle creation, sample packing, trial prototype of shoe and the final sample.
The samples which are produced may be used for showing the buyers in trade shows as well as runways, marketing online or perhaps direct to consumers for receiving pre-order. The specialist will need such tech pack or those sketches for them to be able to get started.
Following the product development phase, they would then produce the designs in quantity. Such private label shoe manufacturing would allow you to produce small batches so that you can try such in the market first or they may also provide larger quantities for wholesale. Also, they provide staggered production model.
What you need to do next is marketing the brand. Each brand has various marketing approach. You should know that working with many fashion startups as well as established brands for many years, the experts suggest that you start marketing the brand as early as you can. It is quite important that you make use of social media for sharing pictures of the process and obtain valuable feedback.