What You Must Know Regarding the Google Penguin 4 Update
Know that Google has introduced the Penguin Update to be able to catch the sites that are known to be spamming the search results, particularly those doing so by buying links or through getting them with the link networks made mainly to boost the Google rankings. When a new Penguin Update is released, sites that have taken action to get rid of the bad links or to eliminate the spam may have rankings. New sites not caught in the past might get trapped in Penguin. False positive sites that were caught by mistake may be able to escape.
The Penguin 4 was announced and such can be a boon for the legitimate SEO companies out there. Know that the algorithm of such devalues the links rather than punish the sites. The Penguin is baked in the core algorithm of Google and updating this in real time. The feasibility of the negative SEO is being reduced too. You must know that the new Penguin is a lot more granular. The new updated pushes the SEO much closer to real marketing. This is quite a relief with a lot of sites that waited for over 2 years.
If your site has been affected by the Penguin, then the entire site was demoted in the search and no clear explanation on how to recover from this. Because of the strictness of the Penguin, mixed with the misinformation which surrounds the algorithm, which created a negative environment and such a antagonistic relationship with Google and the owners of the business.
Know that Google will be able to prevent spam from having the results manipulated but now the site owners will not have to live in fear of a crippling penalty in Google, with questionable recovery. Those manual actions may still be there but they are now made by the people who have a lot better when it comes to knowing the intent behind such links. The manual penalties are a lot much easier to know, both in the recovery and application.
With the Google Penguin 4 update, there is real time updating. Through such change, the Penguin’s data is certainly refreshed in real time and because of this the changes will be visible in a much faster way. Such would take effect shortly after the reindexing and recrawling of the page. Due to the move to Penguin 4, then the search engine is now able to evaluate the links in a lot better way.
What this means is that there are no more Penguin refreshes or no updates to recover. In fact, Google stated in their announcement that they will not comment on refreshes in the future. This is really great news and it must relieve more of the fear, uncertainly and misinformation surrounding Penguin. With the Penguin 4 that is now real time, the site owners are no longer at Google’s Penguin refreshes.
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